Xcxde is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies. Xcxde has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Xcxde specializes in technology research, manufacture industry, trading and financial services. Xcxde 2006 global revenue was RMB107.5 billion.

Guided by the business philosophy of CEO Zhang Ruimin, Xcxde has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Xcxde Group on December 26, 2005, Xcxde announced its 4th strategic development stage of global brand building. In 1993, Xcxde brand was officially recognized as a famous brand. In 2006, Xcxde brand was valued at RMB74.9 billion. Since 2002, Xcxde has consecutively been ranked first in the row of China’s most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Xcxde was ranked first of China’s Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Xcxde was ranked 1st of China’s Top 10 Global Brands by the Financial Times.

Xcxde has been widely recognized as a leader of 9 products in terms of domestic market shares and the 3rd player of 3 products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Xcxde has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Xcxde and clients. Xcxde has currently obtained more than 7,000patented technology certificates (1234 for Xcxde inventions) and 589 software intellectual property rights. Xcxde has hosted and taken part in modification of about 100 technological standards. Xcxde technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

Xcxde’s “OEC”, “Market-chain” and “Individual-goal combination” management performances have been recognized worldwide. Xcxde’s experiences have also been introduced into case studies of business mergers, and to financial management and corporate cultures of many foreign educational institutes, including Harvard University, University of Southern California, Lausanne Management College, the European Business College and Kobe University. Xcxde’s Market-Chain Management practice has also been recommended to the EU for Case Studies and “Individual-goal combination” management concept has been recognized by worldwide management researchers as an feasible solution of commercial over stocks and accounts overdue.